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The Leadership


Bridget Jenkins

Founder/Executive Director

Bridget Jenkins, native of Baltimore Maryland, affectionately known as Ms. B, is the founder and visionary of Beauty Is.  Bridget is married to Keith Jenkins, together they have four children and eight beautiful grandchildren.

Emerged and revered as a highly respected Beauty leader with over 20 years’ experience in the beauty field, reaching a diverse audience and is known and loved for her jovial spirit and ability to communicate with authority and humor.  Certified Faith Meeting Planner (CFMP); alongside her husband, she is a partner and member of Faith Ministries Alliance (FMA) under Dr. Bill Winston's Ministries; successfully received and hold certificates in Leadership courses from Washington Bible College; Christian Leaders Institute online courses and Oral Communications that furthered her education in the Word of God.  A member of the Chamber of Commerce and graduate of JAX Bridges entrepreneurial program in Jacksonville Florida, graduate of Von Lee School of Aesthetics. 

While Bridget have served as speaker and facilitator for women forums, she remains committed to developing her assignment through the work God has called her to.  She believes every woman's unique beauty doesn’t start on the outside, it begins on the inside!  With this, her path began, helping women from all walks of life, to embrace their identity and purpose in Christ. 

In response to her zeal, Beauty Is was born, with its first event launched 2016, in Maryland.  Bridget moved to Jacksonville Florida and continued her quest by forming relationships with women in underprivileged communities, she simply went out in the streets, knocked on doors, introduced herself and talked with people as she offered prayer to anyone who wanted it.  Bridget's heart is to help women who have been rescued from trafficking, from shelters, help centers. Along with her husband, she also ministers to women in jail, to help build a solid sisterhood upon their exit in Jacksonville Fl. 

Bridget accepted Christ as her Savior over 50 years ago and fully understand God's plan for her know Him and to make Him known to others.  Her tag line for life is “She's living a rich full life, enriching the lives of others."

Ephesians 2:10 AMPC For we are God's [own] handiwork (His workmanship), recreated in Christ Jesus, [born anew] that we may do those good works which God predestined (planned beforehand) for us [taking paths which He prepared ahead of time], that we should walk in them [living the good life which He prearranged and made ready for us to live].

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Keith Jenkins

Director of Operations

Keith has been a Minister of the Gospel for over 17 years where he has spent most of his tenure building the character of men.  His efforts has helped produce a host of Elders, Associate Pastors and Ministers within the Body of Christ.

Once he overcame his own struggles with his true identity, Keith wrote a book titled, "What is The Truth."  It's purpose was to teach men and women alike how to dominate the various problems this life throws our way.  He is the developer of the Inner Image Workshop course, founded on the principles given through scripture that is taught to the women that participate in the program.


Keith studied and received his licensed Minister's credentials at Christian Leaders Institute (CLA) and took continuing leadership classes from Washington Bible College.  He has a degree in Business Marketing from North Carolina A & T State University in Greensboro, N.C.  Keith is the owner of GTD Auto Salon, LLC, a successful Auto Detailing business for over 25 years.  Keith is a partner and member of Faith Ministries Alliance (FMA) under Dr. Bill Winston's Ministries; Keith has been teaching Bible Classes for over 15 years and continues this mission today.

His passion is to help people tear down the walls that divide us.  It starts with understanding how to see and walk with an eternal view in mind.  He desires to help his wife build Beauty Is, for women while continuing developing the lives of men on a weekly basis.   


Christina Hekkert


As a healthcare professional for over 30 years, I have been very fortunate to treat a variety of patients.  I am fortunate enough to have been able to experience treating patients and working with doctors in several modalities of medicine. I have extensive training in both dental and medical areas.  I have helped patients realize their potential through treatment, surgery, blood work, diet, and laser treatments, in search of better health and self-care to reach their optimal health goals. This has provided me with the various techniques and pathways that I've come to today to help my patients.

I started working with patients in the early 90’s and added lasers in early 2000.  I’ve focused more specifically on treating patients with lasers only, since 2018, finding a passion for helping those who are self-conscious and wanting to redefine who they see in the mirror.

Today, I am owner of Lux Revamp, here to assist my clients in achieving their ultimate best. Providing them with exceptional service, creating desirable effects and providing a peaceful comfortable space.  At Lux Revamp, I want every client to receive the utmost attention and care in a professional and attentive manner while being treated in a relaxing, clean, and safe environment. I am committed through my training and research to providing the latest available state of the art equipment, products, and services.

Lux Revamp offers the best aesthetic laser removal treatment services in the Jacksonville area. We use only the best laser technology to remove unwanted tattoos, pigmented lesions, and vascular lesions.


Eric Collier



Eric takes a vision and makes it reality through sound strategy development. He intuitively sees the threads of opportunity that wind through an organization, brings them together into a coherent whole, helps others extend their thinking and drives material business advantage. He is an inspirational leader who tells stories that inspire action while at the same time is grounded in financial information that levers the business. Respected as a credible voice in decision making, finding strategic financing partners, and establishing governance boundaries, Eric earns a seat at the table wherever he serves. Currently, the Chairman and President of The Children’s Home of Catonsville’s, a nonprofit residential care facility, Eric chairs Fundraising, Marketing, and Development. He has over two decades of experience in project management, building robust relationships, and managing financials up to $10 million for nonprofit sectors. He is also a consultant in the areas of Donor Retention, Major Gift Fundraising, and a Culture of Philanthropy. Previously, as Regional Development Manager for Mercy Ships and Director of Development for Medical Ministry International, Eric was instrumental in raising funds that serviced the medical needs of millions, both domestically and abroad. He also single-handedly developed and executed fundraising strategies to a 36% increase in revenue. Eric studied Business Administration at Winston Salem State University in Winston Salem North Carolina. In his spare time, he takes pleasure in mentoring male youth in Baltimore. He continues to demonstrate good stewardship by building relationships, gaining cultural capital, and connecting with diverse groups of people. Eric’s benevolent passion for helping others has impacted the healthcare and lives of the world's forgotten poor throughout Africa, India, and Central America.


Yvette Rashid

Accounting Advisor 

Hello, let me introduce myself, I was born in Brooklyn, New York in 1967. My parents both are from Puerto Rico. At the age of six my parents separated, and we moved to Vineland NJ, with my mother. I received my bachelor’s degree in arts I Accounting & Business Administration from Clark University. After my studies were completed, we took our family to Orlando FL.  At 2003, I open an accounting and bookkeeping business. I am a CPA, practicing Accounting, Finance & Controller with more than 28 years’ experience.

I have been married for 16 years. My husband and I have a blended family, together we have five children and six grandchildren.  During the pandemic we moved our residence and accounting firm to Jacksonville in 2020.

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Tyrica Young

Development Advisor

Tyrica Young, Ed.S., is a native of Jacksonville, Florida and a strong advocate for equitable practices and initiatives in education, private/public sectors, and non-profits. Tyrica has a B.S. in English Education from Florida State University, a master’s in public administration, MPA, from Barry University, an Ed.S. from the University of West Florida and is currently pursuing an Ed.D. in Curriculum and Assessment from the University of West Florida. Tyrica’s diverse professional experience includes K-12 education in instructional and administrative capacities, as well as contract management, out of school programming, and grant management. As an English Language Arts teacher, she was recognized as the 2005 Teacher of the Year for Highlands Middle School in Duval County. Tyrica has facilitated workshops at several national conferences and is passionate about equity for all, student achievement, and is dedicated to helping all children, youth, and young adults reach their full potential. Tyrica’s doctoral research agenda centers on the ever-increasing achievement gap of African American males and their white counterparts in literacy. Tyrica is excited about her new role in Workforce Development and is eager to advance the trajectory of the Jacksonville Upward Mobility Program (J.U.M.P.), workforce development and college and career readiness.

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Benjamin Ballard

Services Advisor

Benjamin Ballard founded Taylor Belle Foundation in 2018, after finding out his daughter was diagnosed with Sickle Cell Anemia (SS). As a non-profit organization specializing in empowering people through generosity and education. In addition, he is a certified motivational speaker where he has served over 10,000 students, coaches, athletic teams, and companies as an industry leader for over ten years. He studied at Bethune Cookman University where he received his Bachelor of Social Science in Psychology. Benjamin attended Jean Ribault Senior High school in Jacksonville, Florida where he lettered in four sports as a student athlete. He wants to continue empowering people through generosity and education and believes that everyone has a purpose in life.  Currently, he serves as the CEO of the Taylor Belle Foundation

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Carla Lomack

Educational Services

Carla Lomack is a business professional with over twenty years of experience in administration.  Her standards of excellence have produced results for well-known companies and individuals throughout Florida and Georgia.  After completing her master’s in organizational leadership at Brenau University, she continues to serve as a non-profit administrator, volunteer in the community, and at her local church.  Lomack continues a successful path of leadership today as the small business owner of Class Management Group and an author of her first book CLASS E CEO.

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Dea Robert Goodwyn

Financial Advisor

Deacon Robert Goodwyn married 50 yrs. to Deaconess Joanne Goodwyn, with five Children, and seven Grandchildren.  Life’s Verse: Romans 12:1-2 (KJV).  He has a Business degree from Baltimore City Community College, Graduate of Baltimore School of the Bible, Evangelical Teacher Training Association, John Maxwell Leadership Team Certified Teacher, Coach Speaker Sam Chand Leadership Institute – Certificate of Leadership Training.  Employment -25 yrs. as Office Manager-Fluid Power Equipment Co. and Served 20 yrs. Mt. Pleasant Church and Ministries as Director of Finance.  Community Activity: Board Member – Featherbed Windsor Park Community Association

Charter Member: National Museum of African American History & Culture- Smithsonian Institute.

He has served as a Church Leader, Bible Teacher, Leadership Teacher & Trainer, Mentor, Coach and Community Leader.

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